SYSTEM present their Spring-Summer 2026 Collection ‘Office Daydream’ in Paris

Established in 1990, SYSTEM is a Seoul based contemporary brand built on the design philosophy, “It’s for everyone, but more about differences”, celebrating diversity and inclusivity. Under the creative direction of Hee-soo Kim, SYSTEM has been presenting its global collections at Paris Fashion Week since 2019 to expand its presence in international markets. SYSTEM is now being loved by global celebrities such as Zayn, Usher, Lucas Bravo, and Paul Mescal.

SYSTEM had presented its Spring-Summer 2026 collection, ‘Office Daydream,’ on June 26th at the Grand Palais, a historic and symbolic landmark on the Champs-Élysées in Paris. The presentation took place at Galerie Clemenceau, one of the recently reopened venue following an extensive renovation. Quiet and modern, the venue offers an atmosphere that complements the mood of the collection.

Inspired by the familiar space of the office, the collection explores the hidden imagination and emotions of the modern urban individual. Through ‘Echoes of Air’, a spatial installation where specially designed fabrics respond to airflow and light. The show evokes a visual sense of liberation from reality.

Key items for the season

It include lightweight outerwear, jumpers, and shirts, pieces designed to move fluidly between
reality and daydream. The use of soft, silky fabrics such as taffeta and sheer materials allows for natural layering, creating silhouettes that are flexible and subtly expressive. Lightly structured padding details add dimension and seasonal versatility, adding a light modern freshness.

Color palette

The color palette centers on pure white, symbolizing infinite possibility, and gently flows into tones of beige, ivory, and light gray. These are balanced with accent colors like deep gray, navy and sky blue, while pink, yellow and orange bring a quiet energy and optimism to the collection.

Additional visual elements, including breeze-inspired typography and free-flowing fabric illustrations, reinforce the collection’s understated theme of movement and freedom. ‘Office Daydream’ symbolizes the inner world of modern individuals seeking escape from monotonous routines, to freely imagine and pursue their dreams. SYSTEM SS26 collection offers a wardrobe that aligns with this duality, practical yet
aspirational, grounded yet open to possibility.

Event looks

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Several celebrities attended the event, bringing even more visibility and excitement to the occasion. Their presence added a touch of glamour and helped generate significant media attention, both online and offline.

KFJ @frenchkiwijuice